---
title: "From Hold to Tickets Sold: The Fastest Comprehensive VenuePilot Event Build Walk-Through"
description: VenuePilot is an extremely powerful platform that allows you to have a lot of control over your calendar and ticketing. This article is an all-in-one guide from placing a hold to putting a show on sale!
---

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# From Hold to Tickets Sold: The Fastest Comprehensive VenuePilot Event Build Walk-Through

## VenuePilot is an extremely powerful platform that allows you to have a lot of control over your calendar and ticketing. This article is an all-in-one guide from placing a hold to putting a show on sale!

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**Want to skip the hold and jump right to building your event?**

- [Click Here to build an event without going through the hold and calendaring process](https://support.venuepilot.co/knowledge/creating-your-first-event-and-setting-up-payments-through-stripe?hsLang=en)

***⚠️Before placing your event on sale, make sure you have⚠️:***

***[Added a venue, timezone + taxes & fees](https://support.venuepilot.co/knowledge/create-a-venue-set-fees?hsLang=en)***

***&***

***[Set up Credit Card Payment through Stripe!](https://support.venuepilot.co/knowledge/setting-up-credit-card-payments-through-stripe?hsLang=en)***

### Jump to:

1. [Place a Hold](https://support.venuepilot.co/knowledge/from-hold-to-tickets-sold#Place-a-Hold)
2. [Edit a Calendar Hold](https://support.venuepilot.co/knowledge/from-hold-to-tickets-sold#edit-a-hold)
3. [Confirm a Hold](https://support.venuepilot.co/knowledge/from-hold-to-tickets-sold#Confirm-a-Hold)
4. [Utilize Venue Defaults](https://support.venuepilot.co/knowledge/from-hold-to-tickets-sold#Venue-Defaults)
5. [Add Tickets](https://support.venuepilot.co/knowledge/from-hold-to-tickets-sold#add-tickets)
6. [Event Footer & Ticket Logistics](https://support.venuepilot.co/knowledge/from-hold-to-tickets-sold#event-footer-ticket-logistics)
7. [Announce and Publish Your Event](https://support.venuepilot.co/knowledge/from-hold-to-tickets-sold#Announce-and-Publish)
8. [View your Event Order Page & Get your Ticketing Link](https://support.venuepilot.co/knowledge/from-hold-to-tickets-sold#Order-Page-Ticketing-Link)
9. *[Optional: Save Event as a Template](https://support.venuepilot.co/knowledge/from-hold-to-tickets-sold#save-an-event-template)*
10. *[Optional: Add Embed to Your Website](https://support.venuepilot.co/knowledge/from-hold-to-tickets-sold#Embed-to-your-site)*

### 1. Place a calendar hold

There are a few different ways you can create a calendar hold:

1. Click the **“Add Holds” button **in the right-hand corner of the calendar screen.  
     1. Here, you will enter your **event name**, select the **venue**, and **choose your hold**.
     2. You can add days to your hold by choosing an additional date with the **small calendar icon.**
     3. Once you are done, click "**Add".**
2. You can also place a hold on a **specific day** by clicking on the date first, and then selecting the **“Add Holds” button.**

**Want quickly to hold multiple days / weeks?**

1. **Hold your CTRL key & click / drag** to select and place a hold over multiple days simultaneously.
2. Holds will be automatically numbered based on availability and existing holds. You can manually edit the number by managing the calendar hold. 

### **2. Edit a calendar hold**

When you navigate back to your calendar, you will see your holds.** If you hover over a hold**, any other dates associated with that hold **will be highlighted as well**. 

- To **EDIT **a hold, click on any one of the hold dates. 

### **3. Confirm a calendar hold**

Once your event has a confirmed date, you can easily confirm one from your calendar holds.

- Click on the hold you would like to confirm and fill out the four fields in the hold information:  
    - **Doors, Show, Curfew, Min Age. **
    - Next, click the **checkmark **to** confirm your hold.**

![confirm hold](https://support.venuepilot.co/hs-fs/hubfs/confirm%20hold.png?width=670&height=149&name=confirm%20hold.png)

### 4. Utilize Venue Defaults

Building events just got a whole lot faster. Instead of manually entering the same information for every show, you can now use **Venue Defaults** to automatically populate your standard event settings. By configuring these defaults once, you are ensuring consistency across your calendar and saving valuable time during the event creation process.

---

### What are Venue Defaults?

**Venue Defaults** allow you to pre-set specific details for a venue that will auto-populate as soon as you select a date during a new event build. **Currently, you can automate:**

- **Standard Timing:** Default **Door**, **Show**, and **End** times.
- **Entry Requirements:** Age limits and high-level event settings.
- **Messaging:** Footer text and custom Confirmation Email text.

> **Important Note:** These settings will apply to your **Rooms**; however, please note that only **one set of defaults** is supported **per venue** at this time.

---

### How to Set Up Your Defaults

Follow these steps to configure your standard settings:

1. Navigate to **Settings** in the main navigation bar.
2. Select **Venues** from the dropdown menu.
3. Locate the venue you wish to edit and click **Edit Venue Defaults**.
4. **Fill in your standard details:** 
     1. Enter your go-to **Door, Show, and End times**.
     2. Add your standard **Footer** and **Confirmation Email** text.
     3. Set your default ticket quantities and age limits.
     4. Select any relevant checkboxes for high-level event settings.
5. Click **Save**.

![venue defaults](https://support.venuepilot.co/hs-fs/hubfs/venue%20defaults.png?width=670&height=337&name=venue%20defaults.png)

---

### Using Defaults in a New Event Build

Once your defaults are saved, putting them to work is seamless:

- **Step 1:** Start a new event build as usual.
- **Step 2:** Select the Venue for the event.
- **Step 3:** Select a **Date**.

As soon as you pick the date, all your venue defaults (timing, messaging, and other settings) will automatically appear in the event fields. You can still adjust any field for a specific show, but the bulk of the setup is already handled.

---

### Pro-Tip for Consistency

Using Venue Defaults is the best way to ensure your **Terms & Conditions** and **Confirmation Emails** stay professional and uniform across all your standard bookings; reducing the risk of typos or forgotten info during a busy on-sale period.

### 5. Add Tickets

- Once you confirm the hold, click the ticket button to add tickets.

![add tickets](https://support.venuepilot.co/hs-fs/hubfs/add%20tickets.png?width=670&height=94&name=add%20tickets.png)

- This will take you to the **Event Page. **
- Click the pink **Add Ticket Button or link** to add inventory.

![add tickets button](https://support.venuepilot.co/hs-fs/hubfs/add%20tickets%20button.png?width=670&height=76&name=add%20tickets%20button.png)

- The ticket module will pop out.
- Fill out: 
    - **Price:** The face price of the ticket
    - **Fee:** Add any additional fee you want to collect. This will be bundled with the VenuePilot Fee and**[any taxes + credit card processing you have added to your venue's default fees](https://support.venuepilot.co/knowledge/create-a-venue-set-fees?hsLang=en)**
    - **When are tickets available:** Choose **'Date & Time'** to set a start and end sale time; Choose **'When sales end for...'** to create [**waterfall ticketing**](https://support.venuepilot.co/knowledge/waterfall-ticketing?hsLang=en)
    - **Start/End Sales:** Set the onsale and offsale dates of this ticket
    - **Selling Platform:** Select if this ticket is available at the box office ([using the VenuePilot iOS and iPadOS app)](https://support.venuepilot.co/knowledge/use-the-venuepilot-app-to-sell-and-scan-tickets?hsLang=en)
    - **Name:** The name of the ticket type (Advance GA, DOS GA, etc.)
    - **Add a ticket Allotment:** How many do you have to sell?
      
       -OR-
    - **Add a Section:** Sections that allow you to sell multiple ticket types from one group of inventory. **Read more at Sections[: Explained](https://support.venuepilot.co/knowledge/ticket-buckets-explained?hsLang=en)**

![](https://support.venuepilot.co/hs-fs/hubfs/image-png-Nov-18-2024-08-25-58-6126-PM.png?width=499&height=226&name=image-png-Nov-18-2024-08-25-58-6126-PM.png)

 

![creating tix 1](https://support.venuepilot.co/hs-fs/hubfs/creating%20tix%201.png?width=559&height=685&name=creating%20tix%201.png)

![creating tix 2](https://support.venuepilot.co/hs-fs/hubfs/creating%20tix%202.png?width=558&height=367&name=creating%20tix%202.png)

- **When you are done, click save!**
- You will be **returned to the event view with your tickets showing.**
- **You can edit this ticket type** at any time by clicking **the pencil icon**

![](https://support.venuepilot.co/hs-fs/hubfs/image-png-Nov-18-2024-08-28-11-4288-PM.png?width=670&height=276&name=image-png-Nov-18-2024-08-28-11-4288-PM.png)

### **6. Event Footer & Ticket Logistics**

If you want to ensure PDF tickets are sent to buyers automatically, accept donations, or include information in your event footer page, you will want to do this before announcing your event!

#### **What is footer text?**

- It's text that will appear on your event, the purchase page, the confirmation email, as well as PDF tickets. 
- Footer Text is additional, customizable text that you can use to **customize confirmation emails, add additional info to PDF tickets and surface on your website.**

#### **Where do I add Footer Text?**

- Click **EDIT** your event, and then simply scroll until you see "**Footer" under "Additional Information."**

**![edit footer final](https://support.venuepilot.co/hs-fs/hubfs/edit%20footer%20final.png?width=670&height=155&name=edit%20footer%20final.png)**

**⬇️⬇️⬇️**

**![footer text edit](https://support.venuepilot.co/hs-fs/hubfs/footer%20text%20edit.png?width=639&height=384&name=footer%20text%20edit.png)**

#### Where does Footer Text appear?

- It will appear on **the ticket purchase page**, **the confirmation page, the confirmation email** and also on **PDF tickets to customers. **

![ticket footer sample](https://support.venuepilot.co/hs-fs/hubfs/ticket%20footer%20sample.png?width=670&height=356&name=ticket%20footer%20sample.png)

 

#### **Email Confirmation Text**

- Below the footer text box, you will find the **Additional email confirmation text** box.
- Additional email confirmation text is text that will be emailed to your customers along with their ticket purchase in their **confirmation email**.
- This text is customizable with multiple formatting options as seen below.   
  ![additional email confirmation text](https://support.venuepilot.co/hs-fs/hubfs/additional%20email%20confirmation%20text.png?width=670&height=347&name=additional%20email%20confirmation%20text.png)

#### While still inside your Edit Event Section, scroll down to Event Settings where you can set:

- Ticket Limit (Maximum tickets per customer)
- Apply Tax
- Apply CC Processing Fee
- Email PDF Tickets
- Add a Donation option to your tickets
- Simply click the check box next to the items and then **SAVE**

**![event settings](https://support.venuepilot.co/hs-fs/hubfs/event%20settings.png?width=543&height=310&name=event%20settings.png)**

 

### **7. Announce / Publish your event**

The Announce Modal is a powerful tool broken into a few parts. We'll break them each down below:

- When viewing the hold, **click the purple bullhorn.**
- This will open the **announce panel.**

![bullhorn](https://support.venuepilot.co/hs-fs/hubfs/bullhorn.png?width=670&name=bullhorn.png)

#### The first section of the Announce Modal will ask you to fill out:

- Event Name (Billing)
- Subtitle (Add More Context to Your Event Title)
- Promoter Name
- Announce Date and Time  
    - When you haven't yet set a date for your announcement, the status will be shown as "Unscheduled".
    - Once you have set a date for your announcement, the status will change to "Scheduled".
    - When the announce date arrives, the status will change to "Live" and your event will be published on your widget.

![add artist announce ex](https://support.venuepilot.co/hs-fs/hubfs/add%20artist%20announce%20ex.png?width=670&height=468&name=add%20artist%20announce%20ex.png)

#### Next, let's move on to Adding Artists to your event

- Click the pink **'ADD ARTIST'** button
- This will open up the field to add in your main headliner's name
- Hit the down arrow to reveal where to add their social media links
- Repeat this process to add as many artists to your event as needed

#### ![](https://support.venuepilot.co/hs-fs/hubfs/image-png-Nov-19-2024-06-00-21-8251-PM.png?width=670&height=260&name=image-png-Nov-19-2024-06-00-21-8251-PM.png) Next, let's move on to adding an image to your event!

- Click the **Add Image icon** to add photos
- Our image editor featuring Pintura, allows you to **build your event flier directly in VenuePilot.**
- You can crop, rotate, add text, and edit image parameters like exposure, contrast without ever leaving the page!

**![Screen Shot 2023-11-22 at 11.12.35 AM](https://support.venuepilot.co/hs-fs/hubfs/Screen%20Shot%202023-11-22%20at%2011.12.35%20AM.png?width=670&height=579&name=Screen%20Shot%202023-11-22%20at%2011.12.35%20AM.png)**

![Screen Shot 2023-11-22 at 11.16.40 AM-2](https://support.venuepilot.co/hs-fs/hubfs/Screen%20Shot%202023-11-22%20at%2011.16.40%20AM-2.png?width=670&height=419&name=Screen%20Shot%202023-11-22%20at%2011.16.40%20AM-2.png)

- If you have added multiple photos to your event, **make sure to set one as the cover image for your event.** 
- Your cover image will be given a star once you save your updates. The widget will not display an image unless a cover image has been set.

![](https://support.venuepilot.co/hs-fs/hubfs/image-png-Nov-19-2024-06-12-00-0457-PM.png?width=670&height=302&name=image-png-Nov-19-2024-06-12-00-0457-PM.png)

#### Next, let's set your event description, add tags & control your ticketing link:

- **Description:** this will display on your widget under "Description"
-  You can also use this section to: 
    - ***\*Embed a YouTube, Spotify, Vimeo, or Bandcamp link***

- - Add external images
    - Add external links
- **Genre & Event Tags:**  for better SEO  (tags can also be used for Advanced Widget configurations)
- **Ticket Link and URL** 
    - Use VP Link, Use external Link, or No ticket link
- **Custom Ticket Button Text** 
    - Example: Tickets, Free, Buy Tickets, etc

![announce description tags link tracking ex-1](https://support.venuepilot.co/hs-fs/hubfs/announce%20description%20tags%20link%20tracking%20ex-1.png?width=519&height=777&name=announce%20description%20tags%20link%20tracking%20ex-1.png)

**After you have made all your changes, don't forget to click the "Save" button at the bottom of the screen!**

- Simply click the button to **save** your updates or click "cancel" to revert your edits.
- Once you have saved your changes, you will notice a **"close**" button at the top left corner. This button will close the announcement window and return you to the event page.

\*Use this feature to **embed an artist's latest music video on YouTube or even their latest release on Spotify**.

- To add an embed code, click the **embed icon in the Description section.**
- This will pull up the embed window where you can select the Embed Type and paste the embed code.

 For more information on how to retrieve an embed code from each platform please check out these articles:

- [YouTube](https://support.google.com/youtube/answer/171780?hl=en)
- [Vimeo](https://help.vimeo.com/hc/en-us/articles/12426259908881-How-do-I-embed-my-video-)
- [Spotify](https://support.spotify.com/us/artists/article/embedded-players/)
- [BandCamp](https://get.bandcamp.help/hc/en-us/articles/360013561254-How-do-I-create-a-Bandcamp-embedded-player-#:~:text=To%20create%20an%20embedded%20player,your%20merchandise%2C%20and%20so%20on.)

![embed a video](https://support.venuepilot.co/hs-fs/hubfs/embed%20a%20video.png?width=670&height=401&name=embed%20a%20video.png)

![embed a video success](https://support.venuepilot.co/hs-fs/hubfs/embed%20a%20video%20success.png?width=639&height=608&name=embed%20a%20video%20success.png)

 

### 8. View your Event Order Page & get your Ticketing Link

If you set **both your event [to be published](https://support.venuepilot.co/knowledge/from-hold-to-tickets-sold#announce-and-publish)and [your tickets on sale](https://support.venuepilot.co/knowledge/from-hold-to-tickets-sold#tickets-on-sale),** your event is now live!

- **Click the Order Page link** at the top of the event view to **view your checkout page**, or head to your [VenuePilot powered website](https://support.venuepilot.co/knowledge/embed-our-ticketing-widget-in-your-website?hsLang=en) to see the live event. 

![order page link](https://support.venuepilot.co/hs-fs/hubfs/order%20page%20link.png?width=670&height=183&name=order%20page%20link.png)

![checkout page final](https://support.venuepilot.co/hs-fs/hubfs/checkout%20page%20final.png?width=670&height=329&name=checkout%20page%20final.png)

### 9. Save Event as Template (Optional but very useful)

Templates are a powerful part of VenuePilot that allow you to **set default builds**. *This step is optional, but is a deeply powerful aspect of VenuePilot we suggest you explore.*

- Click the event name in the upper right corner of the event view, or navigate to the event group view from the calendar.

**From event view:**

![event view](https://support.venuepilot.co/hs-fs/hubfs/event%20view.png?width=670&height=180&name=event%20view.png)

 

 

- In the event group view, scroll down and click on **Use Template.**

![use template](https://support.venuepilot.co/hs-fs/hubfs/use%20template.png?width=670&height=288&name=use%20template.png)

- **Click Save Entries as Template** to save your event information, including: 
    - tickets
    - event settings such as fees, and the budget.
    - This is super useful if you have a **standard deal** for your venue. 
- Next time you build an event, simply navigate to **Use Template, **select the template, and your event will build automatically!

![save entries-1](https://support.venuepilot.co/hs-fs/hubfs/save%20entries-1.png?width=670&height=214&name=save%20entries-1.png)

### 10. Add Embed to your Website (Optional)

*For those who don't have the [VenuePilot widget](https://support.venuepilot.co/knowledge/embed-our-ticketing-widget-in-your-website?hsLang=en) installed on their website, or prefer to add shows manually. If you have the VenuePilot widget installed, the [announce date and time](https://support.venuepilot.co/knowledge/from-hold-to-tickets-sold#announce-and-publish) will power when the event appears on your site.*

- At the top of the event view page, **click the "click for info" link** *(below embed order).*

**![embed ticket page](https://support.venuepilot.co/hs-fs/hubfs/embed%20ticket%20page.png?width=670&height=227&name=embed%20ticket%20page.png)**

- **Copy and paste the code into your website** to add embedded checkout for this event.

![embed order](https://support.venuepilot.co/hs-fs/hubfs/embed%20order.png?width=670&height=287&name=embed%20order.png)

***⚠️Before placing your event on sale, make sure you have⚠️:***

***[Added a venue, timezone + taxes & fees](https://support.venuepilot.co/knowledge/create-a-venue-set-fees?hsLang=en)***

***&***

***[Set up Credit Card Payment through Stripe!](https://support.venuepilot.co/knowledge/setting-up-credit-card-payments-through-stripe?hsLang=en)***

🆘Still need help? Reach out to us @ **clientsupport@venuepilot.co**

- [Ticket Buyers](https://support.venuepilot.co/knowledge/ticket-buyers?hsLang=en)
- [Get Started with VenuePilot](https://support.venuepilot.co/knowledge/get-started-with-venuepilot?hsLang=en#main-content)

    - [Onboarding](https://support.venuepilot.co/knowledge/get-started-with-venuepilot?hsLang=en#onboarding)
- [Calendar](https://support.venuepilot.co/knowledge/calendar?hsLang=en)
- [Manage Events](https://support.venuepilot.co/knowledge/manage-events?hsLang=en#main-content)

    - [Email Confirmations](https://support.venuepilot.co/knowledge/manage-events?hsLang=en#email-confirmations)
    - [Access & Discount Codes](https://support.venuepilot.co/knowledge/manage-events?hsLang=en#access-discount-codes)
    - [Ticketing](https://support.venuepilot.co/knowledge/manage-events?hsLang=en#ticketing)
    - [Event Management](https://support.venuepilot.co/knowledge/manage-events?hsLang=en#event-management)
    - [Templates & Budgets](https://support.venuepilot.co/knowledge/manage-events?hsLang=en#templates-budgets)
- [Marketing](https://support.venuepilot.co/knowledge/marketing?hsLang=en#main-content)

    - [Pixels](https://support.venuepilot.co/knowledge/marketing?hsLang=en#pixels)
- [Box Office & Scanning](https://support.venuepilot.co/knowledge/box-office-scanning?hsLang=en#main-content)

    - [Box Office Reporting](https://support.venuepilot.co/knowledge/box-office-scanning?hsLang=en#box-office-reporting)
    - [Selling](https://support.venuepilot.co/knowledge/box-office-scanning?hsLang=en#selling)
    - [Scanning](https://support.venuepilot.co/knowledge/box-office-scanning?hsLang=en#scanning)
- [Reports](https://support.venuepilot.co/knowledge/reports?hsLang=en)
- [Hardware & IT](https://support.venuepilot.co/knowledge/hardware-it?hsLang=en)
- [Integrations](https://support.venuepilot.co/knowledge/integrations?hsLang=en)
- [Website integrations](https://support.venuepilot.co/knowledge/website-integrations?hsLang=en)
- [VenuePilot University: Producing and Managing Independent Events](https://support.venuepilot.co/knowledge/venuepilot-university-producing-and-managing-independent-events?hsLang=en)
- [Announcements](https://support.venuepilot.co/knowledge/announcements?hsLang=en)

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