Schedule Ticket Tiers with Waterfall Ticketing

Waterfall ticketing allows you to set ticket types to go on sale once sales end for a previous ticket type. You can now set up pricing increases to automatically occur either when the first tier has sold out or on a specific date.

There are 2 ways to set up waterfall ticketing on VenuePilot. The first is based on Inventory. This method allows you to set quantity limits on each ticket type and will trigger the next ticket only once the previous type sells out. The second method is based on Date. This approach allows you to set ticket sales end dates for each ticket type that will trigger the next ticket once the sales end date has passed. This allows you to increase the price of tickets as the day of show approaches (monthly, weekly, daily, etc.). By placing the ticket types in a Section, you can set up each ticket to pull from the overall Section Quantity.

Jump to Waterfall by Inventory                      Jump to Waterfall by Date

1. Add Tickets

Once you confirm the hold, click the ticket button to add tickets.

This will take you to the Event Page. Click Add Ticket to add inventory.

2. Waterfall Ticketing Based on Inventory

This is a great option for cases where the price will increase once a certain number of tickets have sold. In this example, we have an event coming up and we want the price to increase by $1 for every 10 tickets sold (as the available ticket inventory goes down, the price goes up). Follow along to see how we set this up.

a. Create Ticket Type 1

The ticket module will pop out. Fill out the necessary details. For your first ticket type, set 'When are Tickets Available?' to 'Date & Time'.

Set your sales start date and your sales end date. Under the Allotment section, choose either standalone or section (to create a ticket bucket) and set the quantity.

Once you have finished filling out the rest of the ticket settings, click Save.

b. Create Ticket Type 2

Now click Add Ticket again. Set the increased price and set 'When are Tickets Available?' to 'When sales end for...'.

Select the Price 1 for ticket options. This will trigger Price 2 to go on sale once Price 1 has sold out (based on the quantity set). You can leave the End Sales time to the automated time (just before the door time). Fill out the quantity and rest of the ticket information and click Save.

c. Repeat Step b for as many tickets as you need

Repeat Step b as many times as needed. Remember to set the 'Ticket Options' to the previous ticket type. Your tickets should look something like this:

When tickets go on sale, the purchase page will look like this (just showing Price 1 and other standard tickets):

Once tickets for Price 1 have sold out, Price 2 will be triggered to go on sale:

3. Waterfall Ticketing Based on Date and Time

This is a great option for cases where the price increases every week leading up to the show. In this example, we have an event coming up and each day before the DOS, we want the price to increase by $1. Follow along to see how we set this up.

a. Create Ticket Type 1

The ticket module will pop out. Fill out the necessary details. For your first ticket type, set 'When are Tickets Available?' to 'Date & Time'.

Set your sales start date and your sales end date to the date you want the next ticket to go on sale.  

This time, you can ignore the ticket quantity. Since we have these ticket types with a section, the tickets will pull from the overall Section Quantity. Once you have finished filling out the rest of the ticket settings, click Save.

b. Create Ticket Type 2

Now click Add Ticket again. Set the increased price and set 'When are Tickets Available?' to 'When sales end for...'.

Select 'Price 1' for ticket options. This will trigger Price 2 to go on sale once Price 1 sales end (based on the End Sales Time set). Set the End Sales Time to the next day. Fill out the quantity and rest of the ticket information and click Save.

c. Repeat Step b for as many tickets as you need

Repeat Step b as many times as needed. Remember to set the 'Ticket Options' to the previous ticket type and the End Sales Time to the next day. Your tickets should look something like this:

When tickets go on sale, the purchase page will look like this (just showing Price 1 and other standard tickets):

Once the end sales date has passed for Price 1, Price 2 will be triggered to go on sale and replace Price 1 on the order page: