---
title: Integrate Google Analytics and Ads with your VenuePilot Account
description: Google Analytics lets you measure your advertising ROI and give you insight to the people who view your website.
---
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# Integrate Google Analytics and Ads with your VenuePilot Account
## Google Analytics lets you measure your advertising ROI and give you insight into actions taken on your VenuePilot purchase pages.
### Getting Started with Google Analytics
[Integrating the Google Analytics widget with your VenuePilot account allows you to track customer actions on VenuePilot purchase pages and improve your return on interest.](https://laylo.com/drops) Before you can set up the integration, go into your Google Analytics account and find your "Google Analytics/Ads ID" as well as your "Google Ads Pixel Conversion Label". To find your Google Analytics ID, sign into your Google Analytics account, then click on the gear icon for "Admin". Under your "property" click "data streams" and then select the website you'd like to link. Your Analytics ID is listed under 'Measurement ID'.
### Google Ads
To find your Google Ads Pixel Conversion Label, first log in to Google Ads. Navigate to "Goals -\> Conversions -\> Summary" and click on the conversion action you'd like to link.
**NOTE:** If you haven't created a conversion action yet, you can do this with the "+" button in the top left hand corner labeled "Create" -\> Conversion action.
Scroll to the bottom of the page where you see "Set up with a Google tag" and click on "See event snippet" to find the following:
\['send\_to': 'AW-CONVERSION\_ID/CONVERSION\_LABEL'\]:
The number after "AW" is your conversion ID and the number after the "/" is your conversion label.
These can also be found if you switch from "Set up with a Google tag" to "Use Google Tag Manager" in the same parent window:
### Integrating with VenuePilot
Once you find this number, go into the [VenuePilot backend under Settings --\> Integrations](https://www.venuepilot.co/settings/integrations) and click on "Connect" next to the Google Tracking integration:
If you're using Google Analytics, add the Measurement ID into the first field and click on save. If you're using Google Ads, enter the Conversion ID in the first field and the Conversion label in the second field.
Syncing with Google Analytics will automatically send "customer actions" data from VenuePilot directly to your Google account.
To learn how to access demographic data from your Google Analytics account here's a [helpful article](https://support.google.com/analytics/answer/2799357?hl=en#zippy=%2Cin-this-article)
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