The Facebook/Meta Pixel allows you to measure the effectiveness of your advertising by understanding the actions people take on your website. The pixel also tracks demographic information such as the user's age, gender, and location.
Getting Started with Facebook
Integrating the Facebook pixel into your VenuePilot account allows you to track customer actions (adding tickets to their cart as well as purchases). Before you can set up the integration, go into your Facebook account and find your Facebook Pixel ID number. To find your ID number, go to 'Business Manager', then 'Events Manager'. Your Pixel ID can be found in the top right corner as well as underneath your pixel name on the left-hand side.
Integrating with VenuePilot
Once you find this number, go into the VenuePilot backend under Settings --> Integrations and click on "Connect" next to the Facebook Pixel integration:
Enter the Pixel ID you copied from Facebook and click on "Save":
Syncing with Facebook Pixel will automatically send 'customer actions' data from VenuePilot directly to your Facebook Event Manager dashboard.
To see how to access your Facebook Analytics and what data the FB pixel tracks here's a helpful article.
If you have any further questions about Facebook Pixel integration, please reach out to Client Support at clientsupport@venuepilot.co