---
title: Advanced Reports
description: Take a tour of VenuePilot's additional reporting available via Looker Studio
---

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1. [VenuePilot Support](https://support.venuepilot.co/knowledge?hsLang=en)
2. [Reports](https://support.venuepilot.co/knowledge/reports?hsLang=en)

# Advanced Reports

## Take a tour of VenuePilot's Advanced Reporting

 

### 👀Please Note!👀

- To view Looker Studio reports, **please make sure you are viewing with an email that has Admin Access to your VenuePilot ORG**. You can see/change the email viewing this data in the **upper right-hand corner of the report** *(screenshot below)!*
- **Having trouble viewing your data?** Check that you aren’t attempting to access the reports from a separate Google account, for example, your personal email.
- In the **upper right-hand corner of the report**, click the **CIRCLE ICON containing your Chrome Profile Photo**. Here you can switch to any email that has **ADMIN ACCESS** inside the VenuePilot ORG you are pulling data for.
- You can also use a **Guest Chrome Profile** to share this data with your team  
    - **To create a guest profile in Google Chrome, you can:**  
          - Open Chrome
          - Click your profile picture in the top right corner
          - Click Guest under Other profiles
          - A new window will open, indicating that you're in Guest Mode
          - When you're done using the web, close the "Guest mode" browsing window

### ![](https://support.venuepilot.co/hs-fs/hubfs/image-png-Jan-29-2025-11-50-43-2458-PM.png?width=670&height=153&name=image-png-Jan-29-2025-11-50-43-2458-PM.png)

 

### 👀Please Note!👀

- To view Advanced Reports, **please make sure you are viewing with an email that has admin access to your VenuePilot account**.
- **Having trouble viewing your data?** Check that you aren’t attempting to access the reports from a separate Google account, for example, your personal email.

### Health Reports

 

- **[P&L Flash Report](https://www.venuepilot.co/s#/looker-reports/280da077-8799-4aec-b7fc-d53d3a7809ff)**<https://lookerstudio.google.com/u/0/reporting/36ff5ac7-5720-4e83-a35a-1a9f3a4ea6dd/page/p_k2xu2mybjd>  
  <https://lookerstudio.google.com/u/0/reporting/36ff5ac7-5720-4e83-a35a-1a9f3a4ea6dd/page/p_k2xu2mybjd>- An overview of how yesterday performed, including **total checked-in** vs. **total sold** numbers for your event!  
  \- Pull in details from your **[Budgets](https://support.venuepilot.co/knowledge/create-an-event-budget-using-venue-pilot?hsLang=en)** and [**Settlement Sheets**](https://support.venuepilot.co/knowledge/artist-settlement?hsLang=en) including Merch cut, concessions, and space rental fees
- ![](https://support.venuepilot.co/hs-fs/hubfs/image-png-Jan-28-2025-09-44-51-2879-PM.png?width=670&height=206&name=image-png-Jan-28-2025-09-44-51-2879-PM.png)

### Customer Analysis Reports

- [**Buyer Locale**](https://lookerstudio.google.com/u/0/reporting/956cf8fb-6473-4ddc-8bbe-586872a096a7)<https://lookerstudio.google.com/u/0/reporting/956cf8fb-6473-4ddc-8bbe-586872a096a7>  
  \- Learn more in-depth details about the location of your ticket buyers
- **[Ticket Manifest](https://www.venuepilot.co/s#/looker-reports/a0b3d606-8611-453a-b57d-59145357d130)**<https://lookerstudio.google.com/u/0/reporting/36ff5ac7-5720-4e83-a35a-1a9f3a4ea6dd/page/p_k2xu2mybjd><https://lookerstudio.google.com/u/0/reporting/eb349fdf-42d6-460d-9f41-da36f742737e/page/p_jjmoy7cojd>  
  \- A detailed look at every transaction to your event(s), with each transaction as a line item
- **[Top Fans](https://www.venuepilot.co/s#/looker-reports/b2929a06-5e50-4782-9e9a-4efeee9b8054)**<https://lookerstudio.google.com/u/0/reporting/7a59984c-68f7-481a-9066-f7e6cb02738a/page/p_13amjlzbjd>  
  \- Learn who your accounts' most loyal fans are based on number of tickets bought, total sale revenue & donations

 

 Accounting Reports

- **[Settlement Report (By Event)](https://www.venuepilot.co/s#/looker-reports/b44d1333-e2d6-449f-9c74-d81ac92f589c)**   
  \-  Look at in-depth event settlement reporting, including donation amounts, this is most commonly used by accounting staff to examine deposits at the event level
- [**Stripe Payout Reconciliation Reports**](https://www.venuepilot.co/s#/looker-reports/f0ae0cb4-ecfc-44dd-bd86-e013bed45240)  
   -  Look at in-depth settlement reporting BY ORDER or BY EVENT  
   -  See the fees and taxes on an event by event basis

   These reports will also help you reconcile your payouts in Stripe!

- In your Stripe account, navigate to your **Payouts** by clicking on the left-hand **Transactions** from the menu
- Next, click the **Payouts** tab on the right-hand side:

   ![Screenshot 2026-03-12 at 16.40.22](https://support.venuepilot.co/hs-fs/hubfs/Screenshot%202026-03-12%20at%2016.40.22.png?width=670&height=96&name=Screenshot%202026-03-12%20at%2016.40.22.png)

- Your stripe account should list each payout to your bank, which you can then match to your LookerStudios reporting
- With your payout date selected in Stripe, scroll through the dates under "**Stripe Payouts:"** in your**[Settlement Report (By Event)](https://lookerstudio.google.com/u/0/reporting/36ff5ac7-5720-4e83-a35a-1a9f3a4ea6dd/page/p_k2xu2mybjd)<https://lookerstudio.google.com/u/0/reporting/36ff5ac7-5720-4e83-a35a-1a9f3a4ea6dd/page/p_k2xu2mybjd><https://lookerstudio.google.com/u/0/reporting/36ff5ac7-5720-4e83-a35a-1a9f3a4ea6dd/page/p_k2xu2mybjd>**

  ![Screenshot 2026-03-23 at 21.46.59](https://support.venuepilot.co/hs-fs/hubfs/Screenshot%202026-03-23%20at%2021.46.59.png?width=670&height=195&name=Screenshot%202026-03-23%20at%2021.46.59.png)

- As you **scroll down under Events,** you will see the shows, tickets, and individual transactions that make up your total stripe payout

 

  ***![Opera Snapshot\_2026-04-16\_183150\_Screenshot 2026-03-23 at 21-1.54.50.png](https://support.venuepilot.co/hs-fs/hubfs/Opera%20Snapshot_2026-04-16_183150_Screenshot%202026-03-23%20at%2021-1.54.50.png.png?width=670&height=164&name=Opera%20Snapshot_2026-04-16_183150_Screenshot%202026-03-23%20at%2021-1.54.50.png.png)***

***\* Gross**= The Sum total amount of the orders paid by the ticket buyer*  
***\* Fees**= Total fees deducted (both VenuePilot fees and Stripe fees)*  
***\* Total**= Total payout minus fees*  
***\* Refunds**= Total amount you refunded*  
***\*** **Adjustments=**  There are VenuePilot’s returned fees to you on refunds. If you fully refund a ticket buyer we also will refund the associated fees to you 🙂!*

#### PRO Reports

- **[ASCAP Blanket Concert and Recital Report (BCON)](https://www.venuepilot.co/s#/looker-reports/f51dba58-8f1d-4b2f-8924-1e076d5e66fc)**<https://lookerstudio.google.com/u/0/reporting/7fe8c327-6c04-4297-a281-398e22b85f00/page/p_b70uo8s1kd> 
    - Looks almost exactly like **ASCAPs template report.** Use this to save time preparing reports to submit to ASCAP. 
          - Type in your account number
          - Type in your “Premise Name” (it must match exactly the “Premise Name” in the table- It’s case sensitive)
          - Select your date range

[**Event Cancellation Report**](https://www.venuepilot.co/reports/event_cancelation#/)

- This report contains a list of canceled events with all relevant to the cancelation information allowing you to have a quick glance at all events at once, and see the status of refunds/credits for when you let the buyer decide.

**Email Opt-In Report**

- This report automatically downloads to your default **downloads** folder on your computer when clicked. It contains **First Name**, **Last Name** and the **email** of all of your prior ticket buyers across all events as well as a **True** (opted-in) of **False** (opted-out) status that they chose during the checkout;

[**Tickets Sales By Event**](https://www.venuepilot.co/s#/looker-reports/a9e09fe7-10c7-4bbf-bbbf-cc07b7c71883)

- This report contains the main customer info such as the **order #**, **full name** and **discounts** and **donations** that were applied.

[**Event Audit**](https://www.venuepilot.co/s#/looker-reports/dda29549-ac1b-4042-abad-ee1b0f0652b3)

- This report includes a list of events with an overview of each event and the data for the **number** of **tickets sold**, including their **total face value.** It also includes the data for the total of the **tickets refunded** in both **ticket quantity** and **dollar amount**.You can also see how many tickets were scanned in at that event.  
  [mailto:nyree381@icloud.com](mailto:nyree381@icloud.com)
- This report is designed to give you an idea of sell through for your events, and understand the value of your unsold inventory

[**Donations Report**](https://www.venuepilot.co/s#/looker-reports/49ca663e-be8a-48e8-8be3-d1b00cf617a8)

- This report gives you a glance at the list of the **total donations** / **month** as well as the breakdown of each **donation** **per** **donor** including their **name** and **order #**.

[**Annual report**](https://www.venuepilot.co/s#/looker-reports/8318e5af-d18e-4aef-b350-aa9862c8297e)

- This report provides the data for the amount of **tickets sold** / **month** with the list of months to choose from for a **per show** breakdown;

 

🆘Still need help? Reach out to us @ **clientsupport@venuepilot.co**

- [Ticket Buyers](https://support.venuepilot.co/knowledge/ticket-buyers?hsLang=en)
- [Get Started with VenuePilot](https://support.venuepilot.co/knowledge/get-started-with-venuepilot?hsLang=en#main-content)

    - [Onboarding](https://support.venuepilot.co/knowledge/get-started-with-venuepilot?hsLang=en#onboarding)
    - [Guides by Venue Role](https://support.venuepilot.co/knowledge/get-started-with-venuepilot?hsLang=en#guides-by-venue-role)
- [Calendar](https://support.venuepilot.co/knowledge/calendar?hsLang=en)
- [Manage Events](https://support.venuepilot.co/knowledge/manage-events?hsLang=en#main-content)

    - [Email Confirmations](https://support.venuepilot.co/knowledge/manage-events?hsLang=en#email-confirmations)
    - [Access & Discount Codes](https://support.venuepilot.co/knowledge/manage-events?hsLang=en#access-discount-codes)
    - [Ticketing](https://support.venuepilot.co/knowledge/manage-events?hsLang=en#ticketing)
    - [Event Management](https://support.venuepilot.co/knowledge/manage-events?hsLang=en#event-management)
    - [Templates & Budgets](https://support.venuepilot.co/knowledge/manage-events?hsLang=en#templates-budgets)
- [Marketing](https://support.venuepilot.co/knowledge/marketing?hsLang=en#main-content)

    - [Pixels](https://support.venuepilot.co/knowledge/marketing?hsLang=en#pixels)
- [Box Office & Scanning](https://support.venuepilot.co/knowledge/box-office-scanning?hsLang=en#main-content)

    - [Box Office Reporting](https://support.venuepilot.co/knowledge/box-office-scanning?hsLang=en#box-office-reporting)
    - [Selling](https://support.venuepilot.co/knowledge/box-office-scanning?hsLang=en#selling)
    - [Scanning](https://support.venuepilot.co/knowledge/box-office-scanning?hsLang=en#scanning)
- [Reports](https://support.venuepilot.co/knowledge/reports?hsLang=en)
- [Hardware & IT](https://support.venuepilot.co/knowledge/hardware-it?hsLang=en)
- [Integrations](https://support.venuepilot.co/knowledge/integrations?hsLang=en)
- [Website integrations](https://support.venuepilot.co/knowledge/website-integrations?hsLang=en)
- [VenuePilot University: Producing and Managing Independent Events](https://support.venuepilot.co/knowledge/venuepilot-university-producing-and-managing-independent-events?hsLang=en)
- [Announcements](https://support.venuepilot.co/knowledge/announcements?hsLang=en)
- [Team Knowledge Base](https://support.venuepilot.co/knowledge/team-knowledge-base?hsLang=en)

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